This week Rand’s invented a new word: “bucketizing.” What the heck does this mean, you ask? It’s the process of putting keyword groups into different buckets–segmenting them, if you will–by different factors such as traffic volume, intent, conversion rate, etc. Rand describes the process in more detail in the video, but this is a valuable way to organize your gigantic keyword lists into manageable groups to help you prioritize and manage your efforts.
SEOmoz Whiteboard Friday – Buckets & Buckets of Keywords from Scott Willoughby on Vimeo.
p.s. (from Rand): I don’t think I invented the word or first applied it to SEO, actually, but thanks, Scott! 🙂
